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Creative brander and concept designer

CELINE

SCHOONHEYT

“AS A CREATIVE BRANDER AND CONCEPT DESIGNER, I SPECIALIZE IN CRAFTING EXPERIENCES WITHIN ENVIRONMENTS, EXPLORING CREATIVE POSSIBILITIES, AND ESTABLISHING RELEVANCE IN FORWARD THINKING PROJECTS”

Dear traveler around the sun! This is Le Tournesol a hotel concept made by and for the community of Jacquemus. 

Hotel personality: Hi, I am Le Tournesol, I am named after the sunflower. I love the sun and everything connected with it. My French name literally means turning towards the sun. I am called this way, because of my south France roots and because I love to follow the journey of the sun. People know me for my passion for life, my infectious laugh, and the warm golden glow that I shine while entering a space.

The sun is what gives me energy, this is why it is also settled in my core. Inside of me, there is an eternal sun this is the soul of the building, this is where everything happens. This is the first place where you truly get to know me, yourself, and new people. This space is where the happy, fun, and cool people gather.

I CREATE 
CONCEPTS THAT

GIVE AN EXPERIENCE

For a school project, I designed the interior for our concept Oasis, which is a self made  sub-brand for Versace. We aimed to target a new audience, the Modern Spenders, and accordingly adjusted the concept and interior to align with their interests.

During the intro week for school, the assignment was to design a hotel room for your favorite brand. Although it was a small task, my perfectionist approach led me to start the school year with enthusiasm, taking the assignment very seriously.

To design a hotel room for Filippa K, I began by examining the brand's clothing stores. I collected photos from various stores and created a mood board to gain a clear overview.

Project Campspace

The incredible power of a scent is that it can instantly take you back to any place or time. It's a way to relive memories. That's why we've called our uniquely designed fragrance Remember. It helps you to relive your memories and encourages you to create new ones.

I CRAFT PRODUCTS THAT NARRATE A STORY THROUGH MATERIAL, FRAGRANCE AND DESIGN."

"I BELIEVE IN SHARING AND EMBRACING

THE YET UNEXPLORED"

GRAPHIC DESIGN

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"Please click on the images to view the  additional content."

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