Project Oasis

Experience the Greek mythology

For a school project, I designed the interior and conceptualized the sub-brand for Versace. Our objective was to target a new demographic, the Modern Spenders. To achieve this, we tailored both the concept and the interior to align with their interests.

The Modern Spenders lead a mindful lifestyle, appreciate minimalism, and hold well-established positions, enabling them to be willing to pay more for high-quality clothing. They are aware that they represent the generation responsible for better environmental stewardship, making sustainability a top priority for them.

We offer a platform for emerging artists

We endeavor to offer our esteemed customers and guests an optimal experience within our retail environment. The focal point of our Versace Oasis shop is the integration of art and luxurious minimalist clothing.

Every six months, we unveil a new clothing collection, complemented by an art piece from an emerging artist that harmonizes with the theme. Additionally, our stores host permanent art exhibitions, affording our guests the opportunity to appreciate an array of artistic creations.

Procesbook

The project progressed exceptionally well; the collaboration was good, and the process unfolded seamlessly. We made prompt, informed decisions, and everyone was in sync. I utilized SketchUp to create the project, a software I

self-learned during the course of the project. Rendering was done by a friend of mine using Lumion.